What menswear is in France: the latest hot trends and brand recommendations in 2024
France, as the world's fashion capital, is known for its elegance, classics and innovation in men's clothing design. The following is an analysis of the French men's clothing brands, items and trends that have been hotly discussed on the Internet in the past 10 days to help you quickly grasp the latest trends.
1. Top 5 popular French men’s clothing brands in 2024
| Brand | Popular items | price range | style keywords |
|---|---|---|---|
| Dior Men | Silhouette suits, embroidered shirts | €800-€5000 | Modern luxury |
| Saint Laurent | Slim fit leather jacket, narrow tie | €600-€4000 | rock gentleman |
| Ami Paris | Love Logo Sweatshirt | €150-€800 | Street luxury |
| Balmain | metallic embellished jacket | €1000-€6000 | military magnificence |
| Jacquemus | linen oversize shirt | €200-€1200 | South France holiday style |
2. Three major trends in French men’s clothing this season
1.South French Naturalism: Jacquemus’s fiery linen, cotton and linen blended materials have become the first choice in summer, and the search volume of off-white/khaki colors increased by 73% year-on-year.
2.New retro workwear: The multi-pocket functional pants launched by Balmain and Louis Vuitton sparked discussion, and 21,000 new notes were added to Xiaohongshu in one week.
3.Digital printing: The 3D gradient printed T-shirt created by Dior in collaboration with digital artists has exceeded 8 million exposures on Instagram.
3. Purchase preferences of local French consumers
| age group | Most commonly purchased categories | Proportion of online purchases | Typical combination |
|---|---|---|---|
| 18-25 years old | Designer joint model | 68% | Sweatshirt + ripped jeans |
| 26-35 years old | custom suit | 42% | Double-breasted suit + loafers |
| 36-45 years old | cashmere coat | 35% | Turtleneck sweater + Chelsea boots |
4. Recommended cost-effective French men’s clothing
1.APC: The king of basic styles, pure cotton T-shirts start at €85, and the official website has recently launched a free shipping campaign for purchases over €200.
2.Sandro Homme: The first choice for light business, with discounted seasonal suits available for as low as €399.
3.The Kooples
5. Purchase channels and discount information
| E-commerce platform | Advantage brand | Current offers | Shipping to China |
|---|---|---|---|
| 24S.com | Luxury brands such as LV and Dior | New users get 10% off on their first order | support |
| SSENSE | Off-White, Vetements | End of season clearance from 50% off | support |
| La Redoute | Zadig&Voltaire | Save €20 on purchases over €100 | Not supported |
6. Dressing suggestions
1.business occasion: Choose Saint Laurent’s slim double-breasted suit (average price €1800), paired with a solid-color shirt from Ami Paris (around €150).
2.Daily leisure: Jacquemus’ oversize linen shirt (€220) paired with APC straight jeans (€150) is the most common combination among French bloggers.
3.special occasion: Balmain’s metal-embellished blazer (€2,500+) is paired with a Dior silk shirt (€790), suitable for dinner or fashion events.
Summary:French men's clothing is experiencing the integration of traditional craftsmanship and street culture. It is recommended to follow the brand's official INS account to get the latest series. When purchasing, please note that French sizes are 1-2 sizes larger than Asian sizes, and the summer discount season (June-July) can be up to 70% off.
check the details
check the details
en
