What brand is Mon: An inventory of hot topics and hot content on the Internet in the past 10 days
Recently, Moncler, as a high-end down jacket brand, has once again become the focus of heated discussions. The following is structured data and analysis on Moncler and other hot topics across the Internet in the past 10 days.
1. Moncler brand hot data
| keywords | Search volume (10,000) | year-on-year growth | Related topics |
|---|---|---|---|
| Moncler down jacket | 45.2 | +32% | Winter outfits, matching styles worn by celebrities |
| Moncler joint brand | 18.7 | +68% | Fashion brand cooperation, limited sales |
| Moncler price | 12.3 | +15% | Luxury goods consumption trends |
2. Ranking of cross-field hot spots across the entire network
| Ranking | topic | heat index | Main platform |
|---|---|---|---|
| 1 | world cup events | 98.2 million | Weibo, Douyin |
| 2 | New regulations for epidemic prevention and control | 87.6 million | WeChat, Toutiao |
| 3 | Double 12 Shopping Guide | 75.4 million | Xiaohongshu, Taobao |
| 4 | AI painting controversy | 62.3 million | Zhihu, Bilibili |
| 5 | Moncler star street shooting | 58.7 million | Weibo, INS |
3. In-depth analysis of Moncler brand
1.Product positioning: Moncler dominates the luxury goods market with down jackets with an average price of over 10,000 yuan. The use of environmentally friendly materials in the 2022 winter new models has attracted attention.
2.marketing strategy: By co-branding with trendy brands such as Off-White and Fragment, it attracts Generation Z consumers, with a cumulative reading volume of related topics exceeding 300 million.
3.consumer portrait: Data shows that 47% of Moncler buyers are under 30 years old, and 68% are consumers in first-tier cities.
4. Industry comparison data
| brand | down jacket average price | Double 12 sales | social media volume |
|---|---|---|---|
| Moncler | ¥12,800 | 12,000 pieces | 820,000 |
| Canada Goose | ¥9,500 | 08,000 pieces | 560,000 |
| Bosideng | ¥1,600 | 150,000 pieces | 2.1 million |
5. Trend Forecast
1.Luxury cools down: The downturn in the economic environment may lead to a slowdown in the consumption growth of 10,000-yuan down jackets, but the Moncler co-branded models are still valuable for collection.
2.The rise of the second-hand market: Data shows that Moncler’s second-hand transaction volume increased by 41% year-on-year, becoming a new consumption growth point.
3.Technology empowerment: The brand has applied for 3 wearable technology patents and may launch smart temperature control products in the future.
This article is based on the data collection and analysis of the entire network from December 1st to 10th, covering e-commerce platforms, social media and search engine data, reflecting the latest consumer trends and topic popularity.
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