What is ape head, let’s first understand what background knowledge is
In the past 10 days, the keyword "Apricot Head" (or "Apricot Head") has suddenly become popular on social media and e-commerce platforms, arousing the curiosity of a large number of netizens. So, what brand is "Ape Head"? Is it a clothing brand, a trendy toy IP, or a web meme? This article will combine popular topics and structured data across the entire network to reveal this phenomenon to you.
1. Network popularity analysis (data in the past 10 days)
| platform | Search volume | Related hot words |
|---|---|---|
| 1.2 million+ | #Ape Head Coat#, #Ape Head Expression Pack# | |
| Little Red Book | 850,000+ | #生合合#, #生合合合合合合# |
| Tik Tok | 8.18 million+ | #生后后#, #生后后# |
2. Brand traceability survey
After verification, "Apricot Head" is not the only brand in traditional business, but a phenomenon-level IP created by online culture. There are three main forms:
| type | feature | Representative products |
|---|---|---|
| Trendy toys around | No official authorization, netizen Nilsson | T-shirts, mobile phone case |
| Expression pack | Image of a demonic ape | WeChat emoticon package downloads 800,000+ |
| Internet Meme | "Ape Universe" second creation video |
3. The reason behind the popularity of Sveareason
1.Viral: The magical ape-head emoji pack has gone viral in the WeChat group, and has derived a series of memes such as "When your boss says he is working overtime on weekends"
2.Subculture breaks the circle: Generation Z symbolizes the ape head into a spiritual totem of "resisting the inverse volume"
3.Business sniffing: 12 Drum Prosperous companies have registered the "Apricot Head" trademark, covering clothing, electronic cigarettes and other fields
IV. Consumer Survey Report
| crowd | Purchase intention | |
|---|---|---|
| 18-24 years old | 68% will buy peripherals | |
| 25-30 years old | 43% believe it is a first-class bubble | Only 12% are willing to consume | Peiran
| Merchant | 82% are developing related products | Average budget of 50,000 to 80,000 yuan |
1.Short term (1-2 months): More second-creation content is expected to appear, but infringement issues will break out in a concentrated manner
2. PronunciationMedium term (3-6 months): Authentic authorized products are entering the market, price wars are inevitable
3.Long-term (more than 1 year): Unless a continuous content output is formed, it is likely to become a "tear of the times"
Conclusion:The popularity of "Apricot Head" once again proves that the life cycle of brands in the Internet era is being dramatically shortened. For consumers, this is an interesting subculture entrance experience ticket; for merchants, they need to be wary of the speculative risks of "flash IP". Will you pay for this magical ape head?
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