What kind of shoes does Onitsuka Tiger belong to? Revealing the positioning and style of classic brands
In recent years, Onitsuka Tiger, as a classic brand in the field of sports shoes, has once again become a hot topic among consumers. Many people are curious about its brand positioning, shoe categories and cultural background. This article will combine the hot topic data of the entire Internet in the past 10 days, analyze Onitsuka Tiger's footwear attributes in a structured form, and explore its market popularity.
Onitsuka Tiger is the predecessor of Japanese sports brand ASICS. It was founded in 1949 and is famous for its retro trend and classic design. Its shoes have both sports functions and fashion attributes, and are mainly divided into the following categories:

| Shoe type | Representative model | Main features |
|---|---|---|
| retro running shoes | Mexico 66,Serrano | Lightweight and comfortable, classic striped design |
| casual sneakers | GSM, Colorado Eighty-Five | Street style, bold colors |
| Joint limited edition | Collaborate with trendy brands and artists | High scarcity and outstanding collection value |
According to the analysis of social media and e-commerce platform data in the past 10 days, Onitsuka Tiger’s discussions mainly focus on the following aspects:
| Topic classification | heat index | Typical cases |
|---|---|---|
| Star style | ★★★★★ | Li Xian and Zhou Yutong’s street style outfits |
| retro trend | ★★★★☆ | Mexico 66 replica controversy |
| Cost-effectiveness controversy | ★★★☆☆ | Is it worth buying at the price of 1,000 yuan? |
Many consumers compare Onitsuka Tiger with brands such as Nike and Adidas. Here are the key points of difference:
| Contrast Dimensions | Onitsuka Tiger | Mainstream sports brands |
|---|---|---|
| design style | retro simple | Technology and modernity |
| target group | Trendsetter, collector | Mass sports enthusiast |
| price range | 500-1500 yuan | 300-2000 yuan |
Based on the popularity data and user feedback, Onitsuka Tiger’s shoes are more suitable for the following scenarios:
According to e-commerce platform statistics, Onitsuka Tiger’s top three sales shoes in the past 10 days are:
| Ranking | Model | Selling price (yuan) |
|---|---|---|
| 1 | Mexico 66 white blue red | 899 |
| 2 | Serrano black and white | 759 |
| 3 | GSM low top canvas | 569 |
Summary:Onitsuka Tiger belongs toRetro shoes with both sports genes and trendy attributes, its classic design and cultural heritage make it unique in the market. If you’re a retro lover or looking for a niche style, it’s certainly an option worth considering.
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