"Ultraman Series: The latest toy craze sweeps the entire Internet"
In the past 10 days, among the hot topics on the Internet, the popularity of cartoon toys has continued to rise, especially the latest toys in the "Ultraman" series have become the focus. From social media to e-commerce platforms, Ultraman toys are at the forefront of discussions and sales. The following is a structured data analysis of recent hot content:
| hot topics | heat index | Main platform | keywords |
|---|---|---|---|
| Ultraman new form toy released | 95 | Weibo, Douyin | #ULTRAMANNEWTOY#, #LightGiant# |
| Limited Edition Ultraman Cards Pre-Sale | 88 | Taobao, Bilibili | #ULTRAMANCARD#, #CollectibleToy# |
| Ultraman Manchester famous building blocks | 82 | Xiaohongshu, JD.com | #ULTRAMANBUCKS#, #PARENT-CHILD TOYS# |
| Sales of Ultraman transformers surge | 78 | Pinduoduo, Kuaishou | # Transformer#, #Children’s Hot Style# |
1. Ultraman’s new form of toys detonates social platforms
Recently, the "Ultraman" series has launched a new form of toys, including luxurious movable models of "Ultraman Regulus" and "Ultraman Decai". The Weibo topic #ULTRAMANNEWTOY# has been read more than 200 million times, and Douyin-related videos have been played more than 50 million times. Fans have said: "The level of detail restoration is super high, you must buy it!"
| Product name | price range | Pre-sale quantity (pieces) |
|---|---|---|
| Ultraman Regulus Deluxe Edition | 299-399 yuan | 12,000+ |
| Ultraman Decai shining type | 199-259 yuan | 8,500+ |
2. Limited edition cards and co-branded building blocks become new favorites for collection
The "Ultraman 55th Anniversary Commemorative Card" launched by Bandai sold out within 10 minutes after pre-sale began on Taobao, and the second-hand market price doubled. At the same time, the Ultraman famous building blocks in cooperation with LEGO received over 100,000 likes on Xiaohongshu. Parents commented: "It can be used both hands-on and popular science about the story of the Warrior of Light."
3. The children’s market continues to heat up
According to e-commerce data, the sales of Ultraman Transformer toys have increased by 120% month-on-month in the past seven days, among which "Ultraman Zeta Sound and Light Transformer" has ranked TOP3 on Pinduoduo's children's toy list. Analysts believe that the approaching summer vacation and the broadcast of new animations are the main driving factors.
Summary:
Ultraman IP continues to occupy a hot spot through its diversified toy product lines. From collectible cards to parent-child building blocks, it covers consumers of different ages. It is expected that this craze will continue until the end of the summer. The release of more co-branded models and limited products in the future is worth looking forward to.
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