What shawls are popular this year? Analysis of popular trends across the network
With the arrival of autumn and winter, shawls and scarves have become a must-have item for fashionistas. By analyzing hot topics across the Internet in the past 10 days, we have sorted out this year's most popular styles, materials and matching trends for shawls and scarves. The following is detailed structured data and analysis.
1. Top 5 popular styles of shawls and scarves in 2023
| Ranking | Style name | Features | Hot search index |
|---|---|---|---|
| 1 | oversized cashmere shawl | Very warm, can be used as a coat or blanket | ★★★★★ |
| 2 | checkerboard knitted scarf | Retro trend, versatile | ★★★★☆ |
| 3 | tassel gradient scarf | The colors have a strong sense of layering and are suitable for layering. | ★★★★☆ |
| 4 | imitation fur shawl | Full of luxury, same style as celebrities | ★★★☆☆ |
| 5 | letter print scarf | Street style, personalized slogans | ★★★☆☆ |
2. Analysis of popular materials and colors
The material of this year’s shawl scarf is based onCashmere, knitted, imitation furMainly, taking into account warmth and fashion. In terms of color, earth tones (such as camel, caramel) and bright color embellishments (such as rose red, electric blue) have become mainstream. The following is the specific data:
| Material type | Market share | Represent the brand |
|---|---|---|
| Cashmere | 35% | Ordos, Theory |
| Knitting | 30% | Acne Studios、ZARA |
| imitation fur | 20% | Max Mara, H&M |
| Others | 15% | Niche designer brand |
3. The trend of celebrities and bloggers bringing goods
According to social media data, the following celebrities and bloggers have received the most attention for their matching shawls:
| characters | Items with goods | Platform popularity |
|---|---|---|
| Yang Mi | Loewe checkerboard scarf | Weibo hot search No. 3 |
| Ouyang Nana | Bottega Veneta fringed shawl | Xiaohongshu likes 100,000+ |
| Li Jiaqi | Domestic cashmere scarf (live broadcast recommendation) | Taobao sales exceeded 50,000 |
4. Consumer purchasing suggestions
1.Focus on practicality:Users in the north will give priority to cashmere or thick knitted styles, while those in the south can try light and tasseled styles.
2.Matching tips:Pair a solid-color coat with a bright-colored scarf, or layer it with the same color to enhance the layering effect.
3.Value for money recommendation:The quality of cashmere scarves from domestic brands such as "Zhihe" and "Sanli" is not inferior to that of big brands.
Conclusion
The 2023 shawl and scarf trend takes into account both functionality and fashion. Whether it is a classic or a design, you can find a choice that suits you. It is recommended to flexibly match according to personal style and climate characteristics to create a warm and fashionable look in autumn and winter.
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