What brand of hair mask is good? Popular brands and purchasing guides across the Internet
Recently, hair care topics have become increasingly popular on major social platforms, and discussions about hair mask products are particularly active. This article combines the hot topics on the Internet in the past 10 days to sort out the most popular hair mask brands and purchasing points to help you quickly find the right product.
1. Top 5 popular hair mask brands in 2023

| Ranking | Brand | core selling point | E-commerce platform positive rating | reference price |
|---|---|---|---|---|
| 1 | Kérastase | Black Diamond Key Source Repair | 98.2% | 380 yuan/200ml |
| 2 | Shiseido | Fino penetration care | 97.5% | 89 yuan/230g |
| 3 | Pantene | depth charge | 96.8% | 59 yuan/12 pieces |
| 4 | L'Oreal | golden hair mask | 95.7% | 129 yuan/250ml |
| 5 | Schwarzkopf | Multi-effect repair | 94.3% | 79 yuan/150ml |
2. Recommended matching table for different hair types
| hair type | core needs | Recommended brands | Frequency of use |
|---|---|---|---|
| Damaged hair | Powerful repair | Kérastase, Shiseido | 2-3 times a week |
| Dry and frizzy | Deep nourishment | L'Oreal, Pantene | 1-2 times a week |
| oily hair | Refreshing repair | Schwarzkopf, Aussie | 1 time a week |
| Damaged by dyeing and perming | Color lock and color fixation | Moroccan oil, L'Oréal | 2 times a week |
3. Three golden standards for purchasing hair masks
1.Ingredients safe: Avoid irritating ingredients such as silicone oil and sulfates, and prefer products containing repair ingredients such as keratin and hyaluronic acid.
2.Technical certification: Check if there are clinical trial reports or international certifications (such as ECOCERT organic certification).
3.Cost-effectiveness: Choose according to budget, high-end products (above 300 yuan) are suitable for severe injuries, affordable products (within 100 yuan) are sufficient for daily care.
4. Common misunderstandings about using hair masks
•Misunderstanding 1: The more hair mask you use, the better (actually it should be controlled within the size of a coin)
•Misunderstanding 2: The longer the stay time, the better (5-10 minutes is recommended, too long will clog hair follicles)
•Misunderstanding 3: Use daily for better results (overuse may cause scalp burden)
5. Consumers’ real word-of-mouth data
| platform | Volume of discussions (last 10 days) | Positive review keywords | Negative feedback focus |
|---|---|---|---|
| little red book | 18,652 items | "Smooth", "Quick repair", "High-quality fragrance" | "Some products are greasy" |
| 9,327 items | "Good value for money" "Easy to carry" | "Packaging design issues" | |
| Douyin | 6,891 items | "Good first aid effect" "Suitable for lazy people" | "Complaints about some fake goods" |
Conclusion:Choosing a hair mask requires comprehensive consideration of your hair condition, budget, and product ingredients. It is recommended to purchase a sample to try out first and observe the actual effect in 2-3 weeks. The latest trends show thatIndividually packaged hair mask capsulesandNatural and organic ingredientsThe product will become the new favorite in the market in 2023.
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