What does it mean to sell tofu?
Recently, the term "selling tofu" has caused heated discussions on the Internet and has become one of the hot topics in the past 10 days. This term seems simple, but it derives multiple meanings in different contexts. This article will analyze the popular meaning of "selling tofu" based on hot data from the entire Internet, and sort out related discussions.
1. The popular meaning of “selling tofu”

"Selling tofu" initially referred to the traditional practice of selling tofu, but in the online context, its meaning gradually evolved. The following are three common explanations:
| meaning type | specific explanation | Usage scenarios |
|---|---|---|
| literally | Refers to the actual act of making or selling tofu | Traditional industry discussions, food content |
| internet meme | Metaphor of "making soy sauce", indicating watching or not participating | Social media comments, barrage culture |
| workplace slang | Alluding to a seemingly serious but perfunctory work attitude | Workplace topics, internal communication |
2. Analysis of hotspot data across the entire network
Through the capture and analysis of network data in the past 10 days, we found that discussions related to "selling tofu" exhibit the following characteristics:
| platform | amount of discussion | main topics | heat index |
|---|---|---|---|
| 128,000 items | Interpretation of internet memes | 85.6 | |
| Douyin | 92,000 items | Related short videos | 78.3 |
| Zhihu | 34,000 items | Analysis of workplace slang | 65.2 |
| Station B | 27,000 items | Ghost video creation | 58.9 |
3. Topic Fermentation Timeline
The outbreak of the topic of "selling tofu" is not accidental. The following are the key nodes of its rising popularity:
| Date | event | Scope of influence |
|---|---|---|
| May 20 | An Internet celebrity released a "selling tofu" challenge video | Short video platform |
| May 22 | Workplace bloggers explain the phenomenon of "selling tofu in the workplace" | social media |
| May 25 | Related topics are on the hot search list on Weibo | Network-wide discussion |
| May 28 | Official media comments | Mainstream public opinion field |
4. Summary of netizens’ opinions
In the discussion about "selling tofu", netizens mainly hold the following attitudes:
1.Entertainment school: I think this is just another nonsense in the Internet age, and there is no need to over-interpret it.
2.critical school: It is pointed out that the phenomenon of "selling tofu in the workplace" reflects the professional burnout of some practitioners.
3.nostalgic: Use this topic to recall the traditional tofu making process and call for the protection of intangible cultural heritage.
4.creative school: Carry out secondary creation around this word and produce a large number of emoticons and short video content.
5. Social and cultural interpretation
Behind the popularity of "selling tofu" reflects several characteristics of contemporary society:
1.language innovation: The Internet age has given new vitality to traditional vocabulary, and this reinvention process has become a cultural phenomenon in itself.
2.workplace anxiety: The discussion on “selling tofu in the workplace” reflects the thinking of young practitioners on the meaning of work.
3.Entertainment Deconstruction: Serious topics are spread through entertainment methods, reflecting the tendency of netizens to dispel authority.
4.cultural heritage: Unexpectedly drew attention to traditional tofu making techniques, forming an interesting interaction between popular culture and traditional culture.
6. Forecast of future trends
Based on existing data analysis, the topic of "selling tofu" may develop in the following directions:
| possibility | Probability | potential impact |
|---|---|---|
| Continuous fermentation | 45% | Generate more sub-topics |
| fades quickly | 30% | Replaced by new hotspots |
| Enter dictionary | 15% | Become a fixed Internet term |
| business development | 10% | Related IP products appear |
Regardless of the final direction of "selling tofu", this seemingly simple term has completed the leap from daily language to cultural symbol, and has become an interesting way to observe the current social mentality.
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